Location field

Postal code

The postal or ZIP code, which is the tightest geographic unit in the export and the one direct mail is planned around.

Column name
postal_code
Group
Location
Availability
Every plan, free included

What this column contains

The postal code component of the address, in the local format.

Where the value comes from

Split out of the formatted address; empty where the listing publishes none.

Example value

34425

What people use it for

  • 01Plan direct mail and door drops at the level postal services actually price on.
  • 02Cut territories finer than district when a city is dense.
  • 03Join against census, income or property data, most of which is published by postal code.
  • 04Cluster a route so a rep's day is not spent driving.

What it will not tell you

Formats differ enormously between countries, and some codes cover a single building while others cover a whole town. Never assume equal area.

Questions about this field

Is the format consistent across countries?
No. Codes arrive in local format — digits, letters or both — since rewriting them would break the postal systems that consume them.
Can I filter a scrape to one postal code?
Run the search, then filter this column. Searches are area-based, so postal-level targeting is a post-export step.

This is one of 41 columns on every row, on every plan. See the full field reference or check pricing.