Location field
Latitude
The listing's latitude in decimal degrees — half of the coordinate pair that makes a lead list mappable without geocoding.
- Column name
- lat
- Group
- Location
- Availability
- Every plan, free included
What this column contains
A decimal degrees value, positive north of the equator, paired with the longitude column.
Where the value comes from
Taken from the listing's own coordinates rather than geocoded from the address, so it survives even when the address is hidden.
Example value
41.0225
What people use it for
- 01Plot an entire export on a map without paying for geocoding.
- 02Compute distance from a depot, a store or a rep's base.
- 03Cluster leads into routes that minimise driving.
- 04Build radius filters that are honest about distance, unlike city-name matching.
What it will not tell you
The pin is where the owner or Google placed it, which for service-area businesses can be an approximate centre rather than a real address.
Questions about this field
- Are coordinates geocoded from the address?
- No, they come from the listing itself. That is why service-area businesses with no street address still carry a usable position.
- What precision should I expect?
- Enough to place a pin on the right building in most cases, but treat it as a location hint rather than a survey-grade fix.
This is one of 41 columns on every row, on every plan. See the full field reference or check pricing.