Location field
District or neighbourhood
The sub-city area — district, borough or neighbourhood — which is the level most local campaigns are actually planned at.
- Column name
- district
- Group
- Location
- Availability
- Every plan, free included
What this column contains
The administrative area below city, where the address publishes one.
Where the value comes from
Split out of the formatted address; empty when the listing's address carries no district component.
Example value
Karaköy/Beyoğlu
What people use it for
- 01Carve a large city into territories that a rep can actually cover.
- 02Test a campaign in one neighbourhood before committing to a whole city.
- 03Analyse density: which districts are saturated in your category and which are not.
- 04Match against demographic data published at district level.
What it will not tell you
Not every country's addresses carry a district, and where they do the granularity varies. Comparing districts across countries is rarely meaningful.
Questions about this field
- Which is bigger, district or city?
- City. District is the level below it, and in dense metros it is the level worth planning around.
- Why do some districts contain a slash?
- Because the local convention nests neighbourhood inside district, and the published form is kept rather than rewritten.
This is one of 41 columns on every row, on every plan. See the full field reference or check pricing.