Operations field
Price level
Google's coarse price band for the listing, which is a rough proxy for what a business can afford to spend with you.
- Column name
- price_level
- Group
- Operations
- Availability
- Every plan, free included
What this column contains
The price tier as the listing publishes it, typically a one-to-four band. Empty for categories where Google does not assign one.
Where the value comes from
Read from the listing; not inferred for categories that carry no price signal.
Example value
2
What people use it for
- 01Qualify out prospects whose ticket size cannot support your pricing.
- 02Segment a hospitality list into budget tiers for different offers.
- 03Benchmark a client against neighbours in the same band.
- 04Pair with rating to find premium-priced businesses that are underperforming.
What it will not tell you
Coverage is concentrated in food, drink and hospitality. For most B2B and service categories this column is simply empty.
Questions about this field
- What do the levels mean?
- They are relative bands within a locality, not absolute currency amounts. Level 2 in one city is not level 2 in another.
- Why is price level empty for most rows?
- Because Google only assigns it in categories where price banding makes sense. It is left empty rather than estimated.
This is one of 41 columns on every row, on every plan. See the full field reference or check pricing.