Operations field
Photo count
How many photos the listing carries — the fastest numeric read on whether anyone is maintaining the profile.
- Column name
- photo_count
- Group
- Operations
- Availability
- Every plan, free included
What this column contains
An integer count of photos on the listing. Falls back to the number of photo URLs collected when no total is published.
Where the value comes from
Read from the listing's photo total, with the collected URL count as the fallback so the column is never silently empty.
Example value
37
What people use it for
- 01Find listings with almost no photos — a concrete, visible gap to open a pitch with.
- 02Score profile completeness alongside claim status and hours.
- 03Compare a client against the category leaders in their city.
- 04Filter to well-maintained listings when you want owners who already invest.
What it will not tell you
The count mixes owner-uploaded and customer photos, so a high number can mean an engaged audience rather than an engaged owner.
Questions about this field
- Does it separate owner photos from customer photos?
- No, it is the total the listing displays. Judging who uploaded them needs the photo URLs and a look.
- Is a low photo count a good lead signal?
- Yes, in local marketing. Read it with claim status — unclaimed and photo-poor is the sharpest version of that pitch.
This is one of 41 columns on every row, on every plan. See the full field reference or check pricing.