How precise is the date?

As precise as the listing allows. Relative ages are resolved against extraction time, so recent reviews are accurate to within days and older ones to within a month.

What does an empty last review date mean?

No reviews at all. Combined with an unclaimed listing it usually means nobody is maintaining the profile.

Reputation field

Last review date

When the most recent review landed — the single best indicator in the export of whether a business is still trading.

Column name: last_review_at
Group: Reputation
Availability: Every plan, free included

What this column contains

The date of the newest review on the listing. Empty when there are no reviews.

Where the value comes from

Derived from the most recent review the listing exposes. Google often publishes relative ages, which are resolved against the extraction timestamp.

Example value

2026-07-14

What people use it for

01Drop listings that have been silent for years before a rep wastes a call.
02Prioritise businesses with fresh activity — they are trading and they are reachable.
03Flag a client whose review flow has stopped, which is a retention conversation.
04Filter to active-within-N-days when building a call list that has to convert this quarter.

What it will not tell you

Google publishes review ages coarsely — 'a month ago' covers a wide span — so treat the date as accurate to the week or month, not the day.

Questions about this field

How precise is the date?: As precise as the listing allows. Relative ages are resolved against extraction time, so recent reviews are accurate to within days and older ones to within a month.
What does an empty last review date mean?: No reviews at all. Combined with an unclaimed listing it usually means nobody is maintaining the profile.

This is one of 41 columns on every row, on every plan. See the full field reference or check pricing.